We Are Selling with Lee Woodward

134 - Danny Grant Part I: 10 Steps To Mastering The Auction Process

Lee Woodward Season 1 Episode 134

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Hello, and welcome back to another episode of our podcast. This week, we're diving into a topic that applies to all sale methods and promises to elevate your skills in the real estate marketplace. We'll discuss deadlines' critical role in getting things done and the importance of understanding different sales methods. Mr. Danny Grant, an expert auction process vendor and management price improvement agent with over 25 years of experience, is joining us to share valuable insights. Danny will guide us through the first two essential steps in mastering the auction process: "List to Sell" and "The Price is Right."

In today's discussion, Danny emphasises the practicality of setting the proper foundation for a successful auction from the listing presentation. He stresses the importance of understanding the seller's motivation, timing, and destination and how these factors can influence an auction's success. Additionally, Mr. Grant shares practical insights on pricing strategies, highlighting the need to approach pricing not as an exact science but as a process that evolves throughout the sales campaign.

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